Free Interactive Tool · 60 Seconds

Meta Ads Budget Calculator
for Dermatology & Aesthetic Clinics

Get an instant recommended ad budget, expected cost per qualified lead, and projected ROAS for your clinic. Built from real Indian clinic campaign data.

Built on data from 12 active Indian clinicsUsed internally by ADSWORM teamFree, no signup wall
Month 1
2-3×
Learning phase — pixel calibrates
→
Month 2
4-5×
Optimisation — creative wins surface
→
Month 3+
6-12×
Sustained scale — the real number

Your Recommended Plan

Recommended Monthly Ad Budget
—
Recommended monthly · branch-adjusted
Cost Per Qualified Lead (Range)
—
WhatsApp-qualified · branch-discount applied
Projected Qualified Leads / Month
—
From month 3 · post learning phase
Projected ROAS (Sustained → Peak)
—
From month 3 onwards · 20-40% consult conversion
These ROAS bands are realistic — what our 12 active clinics actually deliver from month 3 onwards. Lower budgets (under ₹1L/mo) tend toward 3-8×, larger budgets (₹1L+/mo) reliably reach 5-12× when the WhatsApp follow-up SLA is under 30 minutes.

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We'll WhatsApp you a 1-page strategy doc with these numbers + the exact campaign setup we'd recommend.

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How This Calculator Works

This is not a generic budget tool. The benchmarks are pulled from 12 active Indian clinic campaigns ADSWORM manages — Perfect 5 Clinic (11 branches across 4 cities), Derma Skin & Hair (3 locations, 8.4x peak ROAS), and 10 others.

The calculator factors in:

What this calculator does NOT do: guarantee these numbers. Real ROAS depends on clinic reputation, front-desk responsiveness, and local competition.

Read: Perfect 5 Clinic — 1 to 11 branches →

Read: Derma Skin & Hair — 8.4x Peak ROAS →

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